Checklist
Website Launch Checklist
Every check to run before a new site goes live, from redirects to analytics.
- Checklist
- For Marketing leads shipping a new site
- Updated August 2026
Before you launch
Work top to bottom. Anything unchecked is a launch blocker.
Content
- Every page has a unique title under 60 characters
- Every page has a meta description under 160 characters
- All images have alt text
- Contact details match what is on the old site
Technical
- Redirect map written for every old URL
- Sitemap submitted and robots.txt reviewed
- Analytics and conversion tracking firing on a test submission
- Forms deliver to a real inbox, not a placeholder
After launch
- Recheck redirects 24 hours later
- Watch search traffic for two weeks and fix any drops
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