Amplify Glossary

The seven systems

System	What it does
Card Share™	Your digital business card. Share it by link, QR code, or tap, and the person lands in your system, not in a pocket.
Rapid Responder™	Automated text and email replies in 30 seconds or less, even when you're on a job.
Answer Agent™	An AI agent that answers questions and books appointments day or night, across webchat, text, social messages, email, and phone. Answer Agent™ has no separate fee. AI conversations draw from the $20/month usage credit.
Lead Tracker™	One place to see every lead, their status, and what needs to happen next.
Universal Inbox™	Every text, email, DM, and webchat in one inbox.
Campaign Engine™	Templates and prompts to send a monthly email to people who already trust you.
Review Booster™	Sends review requests after every job. No gating, no incentives, ever.

The four leaks

Leak	What it looks like	Fixed by
The missed call	The 2 PM call from under a sink, the 9 PM text after dinner	Rapid Responder™, Answer Agent™, Universal Inbox™
The lost lead	The handshake that died in a pocket, the estimate nobody chased	Card Share™, Lead Tracker™
The forgotten customer	Great job last spring, forgotten by this spring	Campaign Engine™
The invisible reputation	Ten finished jobs, zero new reviews	Review Booster™

Follow-ups by name

Follow-up	Starts when
Card Follow-Up	Someone saves your card or fills out its form
New Lead Reply	A form or chat message comes in
Missed Call Text Back	A call goes unanswered
Answer Agent™ Handoff	The agent books something or needs a person
Appointment Reminders	An appointment gets booked
No-Show Recovery	An appointment is marked no-show
Estimate Follow-Up	An estimate goes out
Pipeline Updates	A lead moves to a new stage
Team Notification	A message or lead needs a person's eyes
Nurture	A lead goes quiet
Reactivation	List Reviver runs on your old list
Newsletter Welcome	Someone joins your email list
Review Request	A job is marked complete

Pipeline stages

Stage	Meaning
New Lead	A contact just entered the pipeline and no one has reached out yet
Contacted	A first touch went out and you are waiting on a reply
Qualified	They confirmed they are a fit for what you offer
Appointment Booked	A date and time is set to talk or walk the job
Estimate Sent	A written proposal is in their hands
Client	They said yes and the job is booked
Complete	The work is finished and paid

Tags

See the Tagging Guide. Short version: lowercase, hyphens, and the systems manage the -active, -done, and -replied tags themselves.

Other words you'll hear

Word	Meaning
Usage credit	The $20/month included for texting, email sending, and AI conversations. Heavy use beyond it bills at cost.
A2P registration	The carrier registration you need to send business texts. We help you register. Message content, consent, and opt-outs are your responsibility.
System Sessions	Live, drop-in, every Tuesday at 3 PM Eastern. Technical questions and what other clients are doing.
Strategy Sessions	The first Thursday of every month at 12 noon Eastern, through Multiply. One multiplier in depth, then hot seats.
Start, Sync, Scale	The three onboarding sessions. All seven systems live within 30 days.
Smart Site	A website built inside Amplify so forms, bookings, and follow-ups connect to the systems. Subscribers only.
List Reviver	A reactivation campaign to past customers and old leads.
Directory Sync	Keeps your name, address, phone, and hours consistent across online directories.